Student Activities Council (SAC)

As the Marketing Director for the Student Activities Council (SAC), I lead all marketing and branding efforts to enhance student engagement and event visibility. At the start of my tenure, I spearheaded a full logo rebrand, creating a refreshed and cohesive visual identity for SAC that better aligns with its mission and student audience.

I manage and curate content across multiple social media platforms, ensuring a consistent and engaging presence that drives event attendance. I design posters and graphics for every event, tailoring them for both digital and print formats to maximize reach. Additionally, I develop creative concepts for all video content, collaborating with our videographer to bring high-quality productions to life. From promotional event teasers to recap videos, I ensure each project aligns with SAC’s brand and engages students effectively.

During events, I actively capture high-quality photos and videos to create compelling real-time and post-event content. This role has strengthened my expertise in brand strategy, graphic design, video production, content creation, and social media marketing, allowing me to make a lasting impact on campus engagement.